--- title: Morning Startup Perth Guest – Douglas Lim Talks Digital Marketing | Spacecubed description: Morning Startup Perth is certainly making it worth your while to leap out of bed every second Wednesday. From Startup AUS Founding Director, Peter Bradd, Amcom Upstart’s Felicity Millman (RestAlert) a --- [![SC_Primary-Horizontal_Colour_Light](https://blog.spacecubed.com/hubfs/SC_Primary-Horizontal_Colour_Light.svg)](https://www.spacecubed.com/) - [Locations](https://www.spacecubed.com/locations) - [Programs](https://www.spacecubed.com/programs) - [Ecosystem](https://www.spacecubed.com/ecosystem) - [Capital](https://www.spacecubed.com/capital) - [Resources](https://www.spacecubed.com/resources) - [About](https://www.spacecubed.com/about) [Contact](https://www.spacecubed.com/contact) [Member Login](https://os.spacecubed.com/login/) - [Locations](https://www.spacecubed.com/locations) - [Programs](https://www.spacecubed.com/programs) - [Ecosystem](https://www.spacecubed.com/ecosystem) - [Capital](https://www.spacecubed.com/capital) - [Resources](https://www.spacecubed.com/resources) - [About](https://www.spacecubed.com/about) [Member Login](https://platform.spacecubed.com/) ← Back to Blog # Morning Startup Perth Guest – Douglas Lim Talks Digital Marketing By Spacecubed 23 August 2018 Next Wednesday 26 August, Douglas Lim from [Douglas Lim Digital](http://www.douglaslimdigital.com/) will be sharing his insights into the world of Digital Marketing at [Morning Startup](http://www.meetup.com/Morning-Startup-Perth/events/221996788/). Having a digital marketing strategy is becoming increasingly important for entrepreneurs and startups. With more and more people venturing into their own business, integrating your online marketing without a plan – could be the difference between getting known and building deeper relationships or just using an ad-hoc approach and never understanding the power of your online value proposition. **How did you decide to get into social media & digital marketing?** I loved the challenge of working out how to get more traffic to websites and to convert this traffic into customers. So I started off my journey learning search engine optimisation as a traffic generation source and got super excited (as if I had won the lotto) when I started ranking a website that wasn’t even in the top 100 results of Google for a competitive term to reach the number one spot. It took three months to get there, but that set off a passion in me. Then I started to diversify my knowledge in the digital marketing space and in particular, social media where I started learning how to build tribes on social media and realised that you will never learn it all – there’s way too much information out there! **Without giving away what you’ll be chatting about at Morning Startup, what has been your biggest challenge so far and how have you navigated it?** Definitely putting all the moving parts together as part of the one digital marketing strategy. Each part must gel with the other parts to make the whole thing smooth sailing – this is not easy at all to get right. Then once this strategy is in place, how do you then create more sales and customers? Without a doubt. If you’re not leveraging digital marketing for your business, you’re leaving a lot of money on the table. A LOT OF MONEY!! Also as our economy changes, it’s now more important than ever to leverage the power of digital marketing to reach your target customers. **Career or personal highlight so far?** Going to Melbourne to accept a BRW Fast Starter award and meeting one of the founders of [Flippa](https://flippa.com/) and [99Designs](http://99designs.com.au/). **What are you focusing on next as a project?** Creating a recurring revenue stream and then straight into my own SaaS app.   **To find out more**, [register now for the next session](http://www.meetup.com/Morning-Startup-Perth/events/221996788/) on Wednesday 26 August – 7:30-9.00am. *If you’d like to speak at Morning Startup Perth, please contact Justin *Strharsky* or Dave Newman. * Do you have a startup story you’d like to share? Got expert advice on an area people are struggling in? Contact Leona D’vaz: [leona@spacecubed.com](mailto:leona@spacecubed.com) to be featured in our series. 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