--- title: "Beyond the Runway: How Circular Fashion Festival Is Helping WA Designers Tell Their Stories | Spacecubed" description: Discover how Circular Fashion Festival is helping 10 WA circular fashion businesses build their brands, share their stories and reach new audiences through Meshpoints. image: https://blog.spacecubed.com/hubfs/Misc%20banners%20(25).png --- [![SC\_Primary-Horizontal\_Colour\_Light](https://blog.spacecubed.com/hubfs/SC_Primary-Horizontal_Colour_Light.svg)](https://www.spacecubed.com/) - [Locations](https://www.spacecubed.com/locations) - [Programs](https://www.spacecubed.com/programs) - [Ecosystem](https://www.spacecubed.com/ecosystem) - [Capital](https://www.spacecubed.com/capital) - [Resources](https://www.spacecubed.com/resources) - [About](https://www.spacecubed.com/about) [Contact](https://www.spacecubed.com/contact) [Member Login](https://os.spacecubed.com/login/) - [Locations](https://www.spacecubed.com/locations) - [Programs](https://www.spacecubed.com/programs) - [Ecosystem](https://www.spacecubed.com/ecosystem) - [Capital](https://www.spacecubed.com/capital) - [Resources](https://www.spacecubed.com/resources) - [About](https://www.spacecubed.com/about) [Member Login](https://platform.spacecubed.com/) ← Back to Blog [Meshpoints](https://blog.spacecubed.com/tag/meshpoints) ![Circular Fashion Festival designers and participants at the Business of Circular Fashion Incubator launch](https://blog.spacecubed.com/hubfs/Misc%20banners%20(25).png) # Beyond the Runway: How Circular Fashion Festival Is Helping WA Designers Tell Their Stories By Ciaran Overend 22 October 2026 Western Australia is home to innovative businesses and changemakers doing things differently. But how do we make sure their stories reach the audiences they deserve? That was the thinking behind Meshpoints’ Promotion & Storytelling Challenge, supported by Lotterywest, which awarded $152,550 to eight initiatives working to showcase WA’s innovation ecosystem and the people shaping its future. One of the initiatives supported was Circular Fashion Festival’s Business of Circular Fashion Incubator, which set out to give local circular fashion businesses more than a moment in the spotlight. Giving Circular Fashion a Bigger Platform After showcasing more than 40 designers at its inaugural festival in 2025, Circular Fashion Festival recognised an opportunity to go beyond the runway. While the event celebrated the creativity of WA’s circular fashion community, the team wanted to give individual businesses more ways to share their stories and build their brands beyond the festival itself. With support through Meshpoints’ Promotion & Storytelling Challenge, the festival introduced the Business of Circular Fashion Incubator, bringing together eight designers and two circular microbusinesses for six weeks of training, creative development and storytelling. Running from June to July 2026, the program covered branding, digital strategy, social media, founder storytelling, and public relations and media. Participants also took part in a professional photo and video shoot, podcast interviews and a feature in the CIRCULAR digital magazine. Each business gained  professional images, a fashion film and a published founder story, giving them practical content they could continue using to promote their work and reach new audiences. But the impact went beyond the content itself. With new skills and resources, designers and small businesses are gaining the confidence to take the next steps in growing and promoting their brands. The response to the training was encouraging, with all seven survey respondents rating each of the five masterclasses five out of five. Taking their stories further The incubator has also created opportunities for participants to connect with audiences beyond the festival. A month-long exhibition at Bankwest Hall in Raine Square showcased the cohort’s designs, while a podcast series produced with Project Emerald Collective gave each business another opportunity to share the story behind its brand. Participants have also had opportunities to be involved in media and have been updating their websites and social media using the skills and content developed through the program. The campaign imagery created through the Promotion & Storytelling Challenge is also set to appear on the digital tower at Yagan Square during the festival period, bringing the designers’ work to a wider public audience. Building on the first cohort For the Circular Fashion Festival team, one of the most rewarding parts of the program has been getting to know the designers and their businesses. Understanding each brand’s story means the team can promote their work more authentically and create opportunities that do justice to their creativity. That work will continue into the 2027 festival, with plans to build on the first program and use participant feedback to shape a longer format, clearer scheduling and practical follow-up resources. Through Meshpoints’ Promotion & Storytelling Challenge, the Business of Circular Fashion Incubator shows how targeted support can help local businesses connect with new audiences. Learn more about Circular Fashion Festival [via their website here.](https://www.circularfashionfestival.com.au/) The Business of Circular Fashion Incubator was backed by [Meshpoints](https://www.meshpoints.com/), powered by [Spacecubed](http://spacecubed.com) and supported by [Lotterywest.](http://lotterywest.com)   SPACECUBED ![SC\_Primary-Horizontal\_Colour\_Dark](https://blog.spacecubed.com/hubfs/SC_Primary-Horizontal_Colour_Dark.svg) Connecting Ideas, People & Capital ### Locations - [Perth](https://www.spacecubed.com/locations/perth) - [Western Sydney](https://www.spacecubed.com/locations/western-sydney) - [All Locations](https://www.spacecubed.com/locations) ### Programs - [Plus Eight](https://www.spacecubed.com/programs/plus-eight) - [Landing Pad](https://www.spacecubed.com/programs/landing-pad) - [All Programs](https://www.spacecubed.com/programs) ### Ecosystem - [Meshpoints](https://www.spacecubed.com/ecosystem) - [Challenges](https://www.spacecubed.com/ecosystem) ### Capital - [IdeaStarter Fund](https://www.spacecubed.com/capital#ideastarter) - [Alumni Syndicate](https://www.spacecubed.com/capital#alumni) - [All Capital](https://www.spacecubed.com/capital) ### Tools & Resources - [Reports & Research](https://www.spacecubed.com/resources#reports) - [Member Benefits](https://www.spacecubed.com/resources#benefits) - [Passport Program](https://www.spacecubed.com/resources#passport) - [WA Ecosystem Navigator](https://www.spacecubed.com/resources#navigator) ### About - [Our Story](https://www.spacecubed.com/about) - [Foundation](https://spacecubed.com/foundation/) - [Blog](https://blog.spacecubed.com/) - [Contact](https://www.spacecubed.com/contact) © 2026 Spacecubed. 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